Progress Report Memo

Date: April 17, 2014

To: Mcom 100W

From: Rhyan Guidry

Re: Progress Report Memo

For my final feature trend story I plan to discuss the natural hair movement in America through the eyes of naturalistas and discuss the benefits of natural products. I plan to tailor this story for magazines such as Ebony, Essence, Hype Hair, and many others. The target is to promote the benefits of natural hair care and highlight some infamous hair care gurus throughout social media including YouTube, Facebook and various blogging sites. 

So far, I have contacted nine hair care gurus on YouTube and am waiting for an email response. They are all successfully making money via YouTube from their reviews of different natural products. One in particular is “Naptural85”. She created her YouTube channel over four years ago. She has various videos of her hair journey, how she makes homemade natural products, and what it took to transition from thin relaxed hair to the luscious hair she has today.

I have also scheduled an interview with a hairstylist in Riverside County who plans to start selling her homemade deep conditioner, one in which I’ve used for years. I may use her story as a sidebar for the assignment. She dominates a very large portion of the market in Beaumont and Banning California and would have many tips of how to achieve shine in dull over processed hair.

The final trend story will cover the uprising of the Natural Hair Movement by highlighting the benefits of natural hair products. Interviews from various hair care gurus on social media will encourage the reader through their own journey and assist with obtaining knowledge about the transition journey.